Well what do you know! Scott Bourne changed his copyright stance, changing from rights-managed to open sharing - be it for just a couple of months - as a test to see if open sharing works better than the old model!
I had a run-in with Scott Bourne once, about copyright (when Twitter decided to show pictures in the timelines), where he insisted providing a link in a tweet was bad for your copyright. I decided to stop following Scott Bourne right then, since it was quite obvious he was always right - well, in his mind. Very curious on how this test turns out.